The U.K. In the near future, it will launch one of the biggest government data publicity campaigns ever conducted to prepare individuals and companies for Brexit, whether a withdrawal agreement exists or not.

The new Finance Minister of Britain, Sajid Javid, said the campaign would help guarantee the willingness of the country to leave the EU.

“We will also finance a significant nationwide communications campaign to guarantee that this excellent country’s individuals and companies are prepared and willing to leave on October 31. More details will be announced shortly, but I can say this looks set to be one of the largest government data campaigns ever carried out by the government, “Javid wrote on Sunday.

According to a Telegraph source, up to £ 100 million ($123.4 million) was assigned to the ad campaign, and it is probable to use large-scale media such as billboards and television, along with flyers and online advertising.

It might also include a leaflet for no-deal preparing delivered to each home in the UK.

“The best way to get a good fresh deal is to make sure that Britain is ready for no deal,” Javid wrote. “That’s why this government is turbocharging preparations to leave without a deal.” Javid is set to reveal plans to spend £ 1bn on preparing for a Brexit no-deal, proposed the report.

Boris Johnson, the current prime minister of Britain, has already said that the nation must leave the EU by the October 31 deadline “do or die, come what may,” and the state has stepped up its no-deal scenario planning on Monday.

Johnson has already been advertising on Facebook with his Conservative Party. An ad that began running on Sunday’s social network called on individuals to join the party. “No ifs, there are no goals. We’re going to leave on October 31—and anything that happens to EU nationals here can be certain of their right to remain. Agree? Join Boris’ squad, “he said, joining the Conservatives with a link. For the seven days starting July 21, the party spent £ 13,487 on Facebook ads, three days before Johnson took office as prime minister.

Previous large publicly funded information campaigns include the launch of the British National Health Service in 1948 and a “Don’t die of ignorance,” a 1986 ad campaign on AIDS prevention, then the biggest ever public health campaign by the government.

All we need to see now is how far does the British government extend the campaign and what results will they get from this.

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